Samsung Discusses the Future of FAST Broadcasting at CES 2026

Next-Generation Broadcasting Models As part of the CES 2026 events in Las Vegas, Samsung Electronics hosted a panel titled "FAST Forward: How New Streaming Models are Shaping Next-Gen TV." Moderated by Natalie Jarvey from The Ankler, the session featured Salek Brodsky, Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh; and Bruce Casino, Executive Vice President of Global TV Distribution at NBCUniversal.
The participants discussed the impact of changing consumer behaviors on technology and content production.
FAST Broadcasting and the Viewer Experience The panel highlighted the critical role of the Samsung TV Plus platform in addressing subscription fatigue and the fragmented streaming landscape.
Salek Brodsky stated that their primary goal is to simplify the television viewing experience and provide a modern content discovery process.
Bruce Casino of NBCUniversal added that hybrid models enhance the value of content and expand the reach of traditional broadcasting.
The Bridge Between Digital and Television Another key topic was the transition of content born on social platforms to living rooms via FAST channels.
Alessandra Catanese, CEO of Smosh—a prime example of this shift—noted that launching a channel on Samsung TV Plus has allowed them to invest in the brand's future.
It was noted that this model enables content creators to evolve into full-fledged television studios, reducing dependence on traditional studios while reaching global audiences.