Under the new layout, users are greeted directly with full-screen Reels videos, signaling a major shift away from the traditional static image feed.
This move aims to replace the conventional scroll with an automated, immersive vertical Integration of Feed and Reels In this experimental design, the Stories section remains fixed at the top of the screen.
However, the main content feed merges with the Reels tab, creating a unified interface where scrolling reveals a continuous stream of short-form videos.
The change is driven by data showing that a significant portion of platform engagement now occurs through Testing and Global Rollout The testing phase has been launched in India, serving as a pilot program to determine whether the feature will be released to the global market.
Currently, users included in the test group have the option to disable the new view if they prefer the classic layout.
If the tests yield successful results, the new home page design is expected to be rolled out worldwide, including in Turkey and other major markets.
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Instagram's Radical Change: Home Page Becomes Fully Reels-Focused
Instagram is testing a new home page layout that launches the app directly into full-screen Reels videos, aiming to shift the user experience toward a video-centric format.
Sources
- Webmasto · baglanti