Research: 77% of Users Want Crypto Wallets in Banking Apps

Demand for Crypto Wallets in Banking Apps A YouGov study commissioned by Coinbase and stablecoin infrastructure provider BVNK has revealed the expectations of digital asset users from traditional financial institutions.
According to the survey conducted with 4,658 participants, 77% of users prefer to receive cryptocurrency and stablecoin wallet services through their existing banking or fintech applications.
The research results show that 71% of users are in favor of stablecoin-linked bank cards to use these assets, which are pegged to fiat currencies, in their daily spending.
The study, covering September and October 2025, proves that the demand for the integration of digital assets into the traditional financial system is steadily increasing.
Economic Impact and Usage Habits The place of stablecoins in users' financial portfolios has also reached significant levels.
Participants in the study stated that they keep an average of 35% of their annual earnings as stablecoins.
The use of these assets is particularly common among freelancers and independent contractors; 73% of participants stated that they can work more efficiently with international clients thanks to stablecoins.
Market Growth and Legal Regulations The stablecoin market has recorded a 50% growth since the beginning of 2025, exceeding the $300 billion mark in October.
Along with this growth momentum, legal regulations such as the GENIUS Act in the US are expected to strengthen banks' confidence in this field.
Experts predict that the legalization of transparency and cybersecurity standards will position stablecoins as reliable cash equivalents and accelerate institutional adoption.