Local Production Meets Retail Chains A strategic step has been taken to integrate Kayseri’s agricultural potential into the economy and support local producers.
Basic pulse products grown in the region, such as chickpeas, dry beans, and green lentils, are reaching a wide sales network thanks to a collaboration with CarrefourSA.
These locally produced items are scheduled to appear on shelves starting from the month of Ramadan.
Support for Producers and Reliable Food The project aims to create a sustainable income model for local producers while delivering reliable food directly from the field to the consumer's table.
Directly including local agricultural products in major retail chains plays a critical role in revitalizing the regional economy and encouraging domestic production.
Sustainable Agriculture Vision Statements regarding the cooperation emphasized the importance of supporting local production and increasing the added value of agricultural products.
It was noted that investments supporting sustainable agricultural practices and regional development will continue to increase through 2026.
This initiative will contribute to Kayseri's agricultural branding process by bringing local farming in line with modern retail standards.
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Kayseri's Local Pulse Products to be Featured on CarrefourSA Shelves
Local agricultural products from Kayseri, including chickpeas, dry beans, and green lentils, are being introduced to retail chains through a new partnership with CarrefourSA.
Sources
- Posta · baglanti