New Tax Regulation for Social Media Content Creators' In-Kind Income

Scope of the New Tax Regulation A new regulation prepared by the Ministry of Treasury and Finance and the Ministry of Trade makes it mandatory to tax in-kind (non-cash) income earned by content creators.
Under this framework, products and services received in exchange for promotional activities will now be officially recorded.
How the System Will Work According to the new system, brands, restaurants, or service providers will determine the market value of the product or service they provide to a content creator for promotion.
This determined amount will be deposited in cash into a special bank account opened by the content creator in accordance with the Income Tax Law.
This method aims to make the process more transparent and ensure the taxation of in-kind income, which was previously complex to declare, by converting it into cash equivalents.
Automatic Deduction and Simplified Filing One of the most notable features of the system is the withholding of tax at the source.
The bank will automatically deduct a 15% income tax withholding from the gross amount deposited by the brand into the content creator's account.
While this deduction is transferred directly to the state, the remaining net amount will be available for the content creator's use.
Under current regulations, content creators whose annual earnings do not exceed a certain threshold will not be required to file an additional annual tax return.
This application aims to significantly simplify tax procedures while preventing tax losses.