New Tax Regulation for Social Media Influencers: Gifts and Free Services Now Included

New Tax Obligations for Influencers According to the new regulation, free meals at restaurants, hotel stays, or gifts sent by brands for promotional purposes will now be considered commercial income for social media influencers.
This move aims to bring non-monetary compensation into the formal tax framework.
The scope of the regulation includes various benefits provided in exchange for promotion, such as: Free vacations, accommodation, and transportation services.
Services provided free of charge at restaurants, cafes, and similar businesses.
Products and gifts sent by brands for the purpose of content creation.
Ensuring Tax Justice in the Digital Economy The regulation is designed to prevent unregistered advertising revenue and ensure tax justice within the digital economy.
When influencers receive these advantages and produce content in return, the interaction is legally recognized as a commercial collaboration.
Under these rules, influencers will be required to report these benefits as income, which will be taxed through the declaration system.
This ensures that digital marketing activities are aligned with traditional commercial standards and that all forms of compensation are properly documented.