15% Tax Regulation on Gifts Received by Social Media Content Creators

New Tax Framework for Influencer Gifts Gifts and free services provided to social media content creators, which previously often remained undeclared, will now be subject to taxation under the Income Tax Law.
This new regulation, coordinated by the Ministry of Treasury and Finance and the Ministry of Commerce, aims to formalize the "in-kind" income generated through digital promotions.
How the Process Will Work Under the new implementation, brands or businesses are required to determine the fair market value of any product or service provided to a content creator in exchange for promotion.
This determined amount must then be deposited in cash into a special bank account opened by the content creator under the relevant tax exemption certificate provisions.
15% Withholding Tax Once the funds are deposited, the bank will automatically deduct a 15% income tax withholding from the gross amount and transfer it to the state treasury.
The remaining net balance will then be available for the content creator to use.
This mechanism is designed to effectively convert in-kind income into cash for tax purposes, applying the principle of withholding at the source to minimize potential tax losses in the digital economy.