New Tax for Social Media Influencers: Free Products and Services to be Recorded

New Tax Obligations for Influencers Under a new regulation prepared by the Ministry of Treasury and Finance in collaboration with the Ministry of Commerce, PR gifts sent by brands and free services provided by businesses, such as restaurants, will now create tax liabilities.
Content creators will be required to declare the market value of these products and services provided to them for promotional purposes.
This initiative aims to prevent unregistered earnings and increase transparency within the digital advertising sector.
By formalizing the exchange of goods and services for promotion, the government seeks to bring the growing influencer economy under closer fiscal supervision.
15 Percent Tax Rate According to the regulation, content creators must deposit the market value of the products they receive as gifts or the services they consume at venues into bank accounts associated with their tax exemption certificates.
A 15 percent tax deduction will then be applied to these amounts.
With this new regulation, commercial activities on digital platforms will be more strictly monitored, ensuring that non-monetary benefits are treated as taxable income in line with traditional advertising standards.
This move is expected to standardize the fiscal responsibilities of digital content creators across all platforms.