NTT DATA Transformation NOW 2026: AI Brings New Business Models to the Forefront

Event Overview NTT DATA Business Solutions Turkey will host the sixth edition of its Transformation NOW!
event in 2026, focusing on the transformative impact of artificial intelligence on the business world.
Participants and Venue The conference will take place on September 17 at Rixos Tersane in Istanbul.
It will bring together 1,115 CEOs, CIOs, and IT decision‑makers from 15 countries.
Experience and Technology Attendees will explore interactive experience zones featuring live simulations of SAP and Microsoft solutions, allowing them to evaluate investment alternatives.
In the final session, the financial, operational, sustainability, and human resources implications of these choices will be analyzed holistically.
Research Findings A digital transformation study conducted by NTT DATA Business Solutions and Natuvion shows that modern technologies drive 60% of transformation projects.
The study also measured innovation at 46.5% and agility at 42.2%.
Key Speeches “Continuous change has become the norm in business.
The role of leaders is more important than ever,” said Dr.
Bahri Danış, Managing Director for the Middle East, Turkey, and Africa at NTT DATA Business Solutions.
“Those who go beyond simply adding AI to existing processes and redesign their businesses around the opportunities it offers will gain a competitive advantage,” he added.
Series History Since its launch in 2019, the series has grown significantly.
The 2024 Istanbul edition hosted over 2,500 participants, and the 2026 event is expected to be the most comprehensive to date.
Importance of the Event The conference will serve as a milestone for leaders eager to explore new ways of integrating AI into the business landscape.