15% Tax and Mandatory Bank Payments for Social Media Content Creators

Mandatory Bank Payments Under a new regulation prepared by the Ministry of Treasury and Finance and the Ministry of Trade, all payments made by businesses to social media content creators must now be conducted through banking channels.
In this context, cash payments are completely prohibited, and a 15% withholding tax will be deducted from payments made via banks.
This step is expected to strengthen financial oversight within the sector.
Gifts and PR Products Included in Tax Scope The new regulation is not limited to cash payments; free products, PR packages, and promotional services sent by brands have also been included in the tax system.
Content creators will be required to declare the market value of these products or services.
A 15% income tax will be applied to these declared amounts.
Creators who generate commercial income, particularly through food promotions, product reviews, and similar content, must update all their business processes in accordance with these new financial obligations.