'Free Product' Tax for Social Media Influencers: Free Services to be Counted as Income

15% Tax on Free Services Under a new regulation, the value of free meals, accommodation, or various products provided to content creators will be considered commercial income.
The cost of these services and goods, provided in exchange for promotional activities, will now be subject to a 15% tax rate as part of their commercial earnings.
PR Gifts and Venue Promotions Included Specifically, free meals consumed by influencers known as "gourmets" at restaurants and PR (public relations) gifts sent by brands will now be evaluated within the scope of commercial income.
The taxation process will be implemented based on the market value of any goods and services provided free of charge to the influencers.
Emphasis on Combating Illegal Betting The regulatory efforts are not limited to taxation.
As part of the program, which includes ethical rules and legal obligations, studies conducted within the framework of the action plan to combat illegal betting in the digital environment have also been brought to the agenda.
This step aims to make the digital ecosystem more transparent from both a financial and legal perspective.