New Tax Regulation for Social Media Content Creators: Gifts and Invitations Counted as Income

New Taxation on PR Products and Services Under a new regulation introduced by the Ministry of Treasury and Finance and the Ministry of Commerce, PR products sent to influencers and content creators, as well as free services provided at venues such as restaurants or hotels, will now be considered taxable income.
These benefits will be taxed based on their current market value.
15% Withholding Tax to be Applied According to the new system, content creators are required to deposit the monetary value of the products or services provided to them into bank accounts specifically designated with exemption certificates.
A 15% withholding tax will then be deducted from these amounts to complete the taxation process.
Documentation Requirements for Businesses The regulation also imposes new obligations on the businesses providing these promotional opportunities.
Companies must now record the value of the products or services offered through bank records and document the process in accordance with official procedures.
This initiative aims to curb the informal economy within digital platforms and increase transparency across the social media marketing sector.